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The role of mass media in public affairs management

编辑: 毕业论文 Release time: 2016-08-19 Editor: Graduation Thesis

Abstract: The purpose of public affairs management is to safeguard public interests and promote the coordinated development of society. In modern society, the public characteristics of the mass media's own functional characteristics make it inherently related to the management of public affairs. This connection is the fundamental reason why media factors can affect public affairs management activities. Constructing mass media into "public space" in the social field is an effective way to give full play to the role of mass media in public affairs management in China.

Keywords: mass media public affairs management role

The correspondence between the management of mass media and public affairs on the value orientation of maintaining public interests and promoting social development, and the existence of information communication mechanisms and social integration mechanisms of mass media's communication activities and public affairs management departments The complementary phenomenon is the joint point where the two are internally connected, and the internal relationship between the two is the fundamental reason that media factors can affect the management of public affairs. The functional characteristics of the mass media and its internal connection with public affairs management are not only the fundamental cause of the influence of media factors on the management of public affairs, but also determine and influence the role of media in public affairs management.

Early warning

For the management of public affairs, the early warning effect of the mass media is usually reflected in abnormal situations in social life, especially for emergency situations involving public life, property, and safety. Arouse public vigilance or help people understand emergencies and real situations in order to take corresponding countermeasures.

After the SARS crisis in 2003, the media in our country distorted the collective aphasia of the mainstream media in this crisis for a long time, causing the media's early warning function to fail completely, and deeply reflecting on the consequences of the epidemic's spread and spread. Significant reforms have been made in the reporting of crisis events, making the release of information timely, truthful, and open. Typical is the 32 consecutive days of live broadcast coverage of the “5-12” Wenchuan earthquake that shocked the world at the turn of the spring and summer of 2008 in China.

Facts show that the timely, truthful, and open information is the belief and principle that any socially responsible mass media should have. Reporting news in a timely, truthful, and open manner can be a forewarning for society to resist sudden social panic. Response, and, from an efficiency standpoint, such a proactive response is the least costly control measure. As a scholar puts it: If the real situation of a society, especially the negative real situation that concerns public interests, especially the vital interests of the public, is concealed, then the society will be very dangerous, and the entire country will be placed on the volcano Mouthful. It is impossible for any society to avoid natural disasters and man-made disasters, but it is possible to reduce the losses caused by disasters by relying on the early warning effect of rapid media information dissemination.

Providing true and reliable public information to society is the common social responsibility of the government and the media. For this reason, in the management of public affairs, the government should fully respect citizens' right to know on the one hand, increase the transparency of public information dissemination, and open channels for information dissemination; on the other hand, they should fully understand the early warning role of mass media in crisis management To find the precursor of crisis in time and take early measures to minimize the adverse effects caused by emergencies.

Agenda setting role

The agenda setting theory is a theoretical hypothesis put forward through empirical research based on Lippman's "mimetic environment" and Lasswell's concept of "environment monitoring function" on mass communication. The theory believes that mass communication has a function of setting the agenda of social and public affairs. News reports and information dissemination activities of the news media give various degrees of significance to various "issues" and affect people's awareness of the world around them. "Big events" and their importance. Some content selected or highlighted by the news media will receive special attention from the audience. This theory implies a media view that the media is an institution that can "reconstruct the environment." According to its values and reporting methods, the media selects the parts or aspects it considers important from the real environment for processing. , Give a certain structural order, and then provide it to the audience in a "reported fact" manner.

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