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Graduation Thesis of Tourism Management

编辑: 毕业论文 Release time: 2016-08-18 Editor: Graduation thesis

Abstract: The southern region of XXXX has the advantages of a good foundation of border trade development, rich types of tourism resources, convenient geographical borders with many provinces and regions in Vietnam, and coincides with the favorable timing of the ASEAN Expo and the active development of the Beibu Gulf Economic Circle. On the basis of explaining the concept of cooperative competition, the article draws on the theoretical essence of biological "symbiosis", analyzes the current status and existing problems of tourism development in XX South, and proposes the development model of "mutual symbiosis integration" in XX South tourism. And strategy. On the one hand, the XX South region is right at the meeting point of the two major domestic and international tourist markets in China and Vietnam. It is the meeting point for the tourist flow between the two major tourism economic circles of China and ASEAN. The tourism power is still in the early stage of development, and its tourism competitiveness is not high, so it can easily be replaced or diverted by the ASEAN tourism power.

I. Cooperation and competition concept

The concept of "cooperative competition" was proposed by Professor Brandenberger and Professor Nellebuff in their co-authored "Cooperative Competition". They used game theory to describe the phenomenon that includes two components of cooperation and competition, and was based on Porter The industry structure analysis model proposes a sixth kind of complementary forces between enterprises and enterprises in cooperation and competition. It can be seen that cooperative competition is not completely contradictory, but it is a unified whole of opposites in the actual development of interest subjects. Cooperative competition is based on the goal of increasing the competitiveness of the interest subject itself. It fully considers the contradictions and problems in various competitive relationships, and also fully understands and develops various cooperative relationships, finds a suitable scale, and selects the most suitable interests. The joint competition model of subject development achieves more effective competition and development.

Second, the tourism extension of the concept of "symbiosis"

Tourism "symbiosis" refers to the mutual promotion and common development of tourist destinations in the tourist market environment, seeking coexistence and mutual benefit and mutual benefit between two or more parties, and building a unified and harmonious whole, thereby achieving a high level that cannot be reached by any single party. And overall best interest. Its essence is the tourism extension of the idea of cooperative competition. Cooperation in competition, competition in cooperation, focusing on cooperation, promoting symmetry compatibility and integrated reciprocity and symbiosis, and improving the economic efficiency, scale and scope of tourism individuals or organizations. However, it does not exclude competition, nor does it abandon its own nature and state. This competition is achieved through the internal structural and functional innovation of the tourist sites participating in the symbiosis and the re-orientation and cooperation of functions between them.

3. Status of Tourism Development in XX South Region

(I) Status of Tourism Development in XX South Region
The XX South region has a wide geographic scope, and the types and number of tourism resources are rich and diverse, so it is not easy to form a large-scale tourist volume, and the tourists' visits are scattered. In 1998, the Huashan Scenic Area with Huashan Rock Painting as the center was designated as a national scenic spot, becoming one of the XX three national scenic spots with the same name as the Lijiang River in Guilin and Xiping Mountain in Guiping. It mainly comes from domestic and foreign tourists in XX province, Guangdong self-driving cars, Taiwan and Vietnam.

Problems in the development of tourism in the XX South region There is a lack of tourism resource combinations and unbalanced tourism development in the region; to bid farewell to the fragmentation of separate tourist destinations or unsupervised superimposition of tourist attractions, attention must be paid to the construction of the overall brand; within the region Has a single tourism product, less tourism consumption, and low overall benefits.

4. Strategies for the implementation of the "mutualism and symbiosis integration" model in the XX South region tourism

The realization of reciprocity and symbiosis in regional tourism integration is a process of gradual improvement and development. There is a stage of shielding the relatively backward areas from the tourist development areas. The backward tourism areas parasitize the development areas and gradually increase to the symbiosis of interdependent development between the two parties. Finally, to achieve a win-win development of regional tourism. This includes the shielding phase, the transformation of parasitism to symbiosis, the cultivation of symbiotic consciousness, the matching of symbiotic units, the determination of integration and scale, the cooperation mode, the cooperation phase, the selection of cooperation resources or projects, the signing of cooperation contracts, and the benefits and obligations. Symmetric stable distribution, etc.

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