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Analysis of Enterprise Strategic Management and Strategic Management Accounting

编辑: 毕业论文 Release time: 2016-08-18 Editor: Graduation thesis

[Thesis Abstract] Strategic management accounting is a new management accounting information system established to meet the specific information needs of modern enterprises to implement strategic management under the circumstances that the business environment of today's enterprises is more complex and changeable, and global market competition is unprecedentedly intense. This article discusses strategic management accounting from the connotation, goals and characteristics of strategic management accounting to the main content and methods of strategic management accounting.


[ Paper Keywords ] Strategic Management Accounting; Enterprise Strategy; Content; Method


I. Strategic management accounting from the perspective of corporate strategy

In 1981, the British scholar Simmons first combined management accounting with strategic management and put forward the theory of strategic management accounting. Strategic management accounting is a management accounting method that clearly emphasizes strategic issues and related priorities. It is an outward-oriented and long-term management system. From a strategic perspective, it takes the maximization of corporate value as its ultimate goal. It aims to help the management of the enterprise to scientifically review and analyze the current status of the company's operations in the long-term interests, to continuously reduce the operating costs of the company, and to grasp various potential Opportunities to avoid possible risks, thereby maximizing corporate profitability and value creation. According to strategic management accounting, business managers must, based on their own situation, be market-oriented and develop long-term interests in an all-round way to formulate dynamic strategies and tactics, so as to avoid the waste of costs in business operations and inject them into the company from time to time Fresh vitality enables companies to maintain a long-term competitive advantage. Strategic management accounting must first assist senior managers in setting strategic goals. The strategic goals of an enterprise can be divided into three levels, namely, corporate strategic goals, competitive strategic goals, and functional strategic goals. Strategic management accounting should collect all kinds of relevant information from outside and inside the company, and use strategic management accounting to carry out a systematic analysis. Based on this, various feasible strategic objectives are proposed for reference by the enterprise management authority when making decisions.

Objectives and Characteristics of Strategic Management Accounting

(1) Goals of Strategic Management Accounting The ultimate goal of traditional management accounting is to maximize profits. Although profit maximization can enable enterprises to focus on accounting and strengthen management, it not only does not consider the enterprise's long-term planning, but also ignores the market economy conditions. The most important factor is risk. In order to overcome the short-term shortcomings of profit maximization and the disregard of risk, the goal of strategic management accounting should be based on the long-term development of the enterprise and weigh the relationship between risk and reward. Enterprise value is the comprehensive performance of corporate reality and future income, tangible and intangible assets. Therefore, maximizing enterprise value is the ultimate goal of strategic management accounting. The specific objectives of strategic management accounting mainly include the following four aspects: (1) assist management authorities in determining strategic objectives; (2) assist management authorities in preparing strategic plans; (3) assist management authorities in implementing strategic plans; (4) assist management authorities in evaluating Strategic management performance.

(II) Characteristics of strategic management accounting Compared with traditional management accounting, strategic management accounting has the following characteristics.
(1) Strategic management accounting has a clear outward orientation;
(2) Strategic management accounting pays more attention to long-term goals and overall interests;
(3) Strategic management accounting provides more non-financial information;
(4) Strategic management accounting is a comprehensive and comprehensive risk management;
(5) Strategic management accounting pays more attention to the relevance and timeliness of accounting information;

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