Graduates should first prepare a self-report of the defense during the preparation of the thesis defense . The following is a compilation of the self- reports of the defense graduation thesis collected by the editor for your reference.
I am a finance major ***, thank you very much for your hard work in participating in my thesis defense. The title of my graduation thesis is "Analysis of Strategies for Expansion of Rural Consumer Credit Market", and my instructor is *** teacher. Now I will report to the teachers on the relevant situation of the thesis, and I urge all teachers to criticize and guide.
First of all, I want to talk about the meaning of writing this article.
In recent years, China's comprehensive agricultural production capacity has been continuously improved. With the support of a series of national policies for supporting agriculture and benefiting farmers, farmers' income has increased steadily for several years, and the level of consumption in rural areas has also increased year by year. Big gap.
At present, the rural area is a breakthrough point for expanding domestic demand, and the potential for economic growth is in the rural areas. However, the shortage of rural funds and the difficulty of farmers 'loans severely restrict the rural economic development and the improvement of farmers' living standards, and hinder the development of rural markets. This is contrary to China's goal of building a new socialist countryside.
This topic analyzes the current situation of rural consumer credit, finds out the problems, and proposes strategies for expanding the rural consumer credit market, which can provide policy advice and theoretical basis for developing the rural consumer credit market, so that the potential of rural demand in China can be further developed, and farmers' lives Quality has improved, and rural financial markets have prospered.
Secondly, I want to talk about the research method and writing ideas of this article.
1. Literature review method. Based on the predecessors, a comprehensive analysis of the role and problems of rural consumer credit in rural economic construction, and the corresponding strategies for expanding the rural consumer credit market.
2. Qualitative analysis. Taking the current development of the rural consumer credit market as a starting point, qualitative research has been conducted on various reasons for hindering the development of rural consumer credit.
Starting from investigating the rural consumer market and consumer credit, an in-depth analysis of the situation of China's rural consumer credit market in the new period is aimed at the factors restricting the development of China's rural consumer credit business and the characteristics of rural consumer demand and consumer credit demand. Research, and then put forward strategies to develop the rural consumer credit market.
Finally, I would like to talk about the structure and main content of this paper.
This article is divided into three parts. The first part analyzes the demand situation of the rural consumer market, points out that the current rural consumer market lacks sufficient credit support, and explains the necessity and feasibility of expanding the rural consumer credit market from the side;
The second part analyzes the current situation of China's rural consumer credit market and proposes that there are still incomplete rural financial service systems in rural consumer credit markets, insufficient investment of credit funds by rural financial service institutions, innovations in rural credit products that lag behind economic changes, and rural consumption. Credit policies and incomplete legal systems;
The third part addresses the problems existing in China's rural consumer credit market, and proposes to accelerate the pace of reform and establish a rural financial system that combines commercial finance, cooperative finance, and policy finance, with sufficient capital, complete functions, complete services, and safe operation; Rural credit cooperatives and other financial institutions should continue to strengthen credit risk management, pioneer and innovate, and launch diversified credit products; government departments should further strengthen policy support, improve related laws and regulations to improve the external environment of rural finance, and other countermeasures.
Compared with other articles, the innovation of this article is the in-depth description of the risk management issues of consumer credit business and financial product innovation in rural credit cooperatives and other financial institutions.
This thesis has been finalized and finalized. During this period, my thesis supervisor, Teacher ***, made detailed revisions and corrections to my thesis, and gave me many valuable opinions and suggestions. Here, I express her most sincere thanks and respect to her!
The above is the self-defense statement of my graduation thesis. I hope that the judges will give comments and corrections. Thank you!
Hello teachers! My name is Liu Tianming and I am from xxx. The title of my thesis is "Research on Commercial Bank Customer Relationship Management-A Case Study of Agricultural Bank of Liaoning Province". Here, please allow me to express my deep gratitude to Mr. Ni Xiaonan for her careful guidance and to express my heartfelt thanks to all the teachers who have worked hard to participate in the defense of my dissertation. Now I will give you a general introduction from the background of the thesis, research methods, and sentence formation. I urge teachers to criticize and guide.
First, in the background, with the development of the global economy and the further improvement of China's economic system, commercial banks will face increasingly fierce competition in China. In order to face fierce market competition and provide customers with high-quality and efficient financial services, commercial banks must provide a customer-centric management system that maintains sustainable development strategies and enhances core market competitiveness. Customers are considered the most important resource. Establishing, maintaining and cultivating good customer relationships has become the core task of commercial banks. At present, commercial banks are working hard to establish a long-term and stable customer relationship under a scientific management model, and to dig deeper into customer resources.
The theory and facts prove that for an organization to achieve a longer-term and long-term competitive advantage, it must establish a stable relationship with customers and always be customer-centric. Products and businesses can be easily imitated, but customer relationships can give commercial banks a competitive advantage for a long time. Therefore, the implementation of customer relationship management is the general trend of bank development. The ultimate goal of commercial banks in implementing customer relationship management is to improve the relationship between banks and customers, so that customers always feel the existence of the bank, and commercial banks understand the changes of customers at any time. This thinking will promote commercial banks to make the most of their customer-related resources and achieve cross-dimensional management of the bank's services and technical support from marketing to sales.
As we all know, under the current operating environment and development conditions of Chinese commercial banks, if they want to gain an advantage in the fierce market competition, they must abandon outdated and outdated business ideas and firmly establish a "customer-centric and market-oriented" Brand new concept, strengthen internal supervision and risk control, attract and retain high-quality high-end customers, and further improve and consolidate core competitiveness, so as to better realize and maintain the interests of customers and banks' own interests, and continue to stand in the fierce market Defeated.
Domestic commercial banks are facing the same competition with foreign banks, and the focus of competition lies in the competition for customers. Comparatively speaking, there is a large gap between domestic banks in terms of products, services, and internal management. The cultivation and excavation of existing and potential customers is considered to be the key to greater success for enterprises. After foreign banks enter China's financial market, they will inevitably start a battle with domestic banks for quality customers. Some data show that 60% of the profits of the Chinese banking industry come from 10% of customers, and to win and retain some customers requires the banks to have higher service quality and customer management capabilities, while foreign banks have better than domestic banks in these aspects. Many advantages. For a long time, foreign banks have used customer relationship theory to manage their customers and accumulated rich experience in customer service. Under these circumstances, commercial banks urgently need a set of advanced business ideas and methods to prepare for the fierce competition in a fully open domestic financial market. How to gain a competitive advantage in the same industry has also become the most important issue for senior leaders of Chinese banks to consider.
This article conducts research under the above background, and takes the Liaoning Province branch of the Agricultural Bank of China as an example to explore how state-owned commercial banks apply marketing concepts in customer relationship management to maximize customer value and improve ABC ’s core competitiveness in order to Better cope with the living environment of fierce competition.
Secondly, on the main methods of research:
This article starts from the inductive marketing theory and management theory on customer relationship management, combines the relevant domestic and foreign research status and practice, builds the theoretical research foundation of this article, and further explores the history, current situation, problems and experience of commercial bank customer relationship management. This article combines management, finance, and economics-related theories, and uses inductive, deductive, contrast, graphical, empirical, and case analysis methods.
Finally, in terms of word formation, although I have made detailed changes to the full text, the problems of disordered word order, stiff sentences, and oralization of individual sentences are still inevitable. In addition, the full text is only a preliminary exploration of the research on customer relationship management in commercial banks. It does not involve much knowledge in management, economics, etc., and looks forward to improving it in the future.
When the book comes to use, the party hates little, and things are not easy to understand. Under the guidance of my teacher, I knew how to write a title thesis. Through this title writing , I feel more and more the lack of knowledge and narrow vision. The road is long and far away, and I will search up and down. A little humble work, please teachers Yazheng.
Thank you again, teachers.