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On Constructing Human-Oriented Corporate Culture Strategy in the Era of Knowledge Economy

编辑: 毕业论文 Release time: 2016-08-19 Editor: Graduation Thesis

Abstract: Successful business growth is rooted in the fertile soil of deep corporate culture. In the era of knowledge economy, the theory of man-made combination of Chinese and Western cultures has become an important part of corporate culture strategy. This article starts with the analysis and elaboration of the theory of human beings, and discusses the constituent elements of the core values in corporate culture strategy.

Key words of the dissertation: artificial culture values

Throughout the world, successful companies have accumulated deep cultural heritage in their long-term production and operation practices. For example, American General Motors, Japan's Panasonic, and China's Haier have won the favor of consumers with excellent products, advanced technology, perfect marketing and a rich cultural system. The so-called corporate culture refers to a spiritual concept that has gradually emerged and formed through the operation and operation of an enterprise. It is fully reflected. It can be said that corporate culture is the essence of corporate values, the soul of corporate management, and the invisible management hand. The 21st century is an era of knowledge economy. Only by continuously innovating and learning can companies gain cultural advantages, thereby further gaining market competitive advantages, economic benefit advantages, and strategic development advantages. The theory of human beings, which combines the essence of Chinese and Western cultures, has become an important part of corporate culture strategy in recent years and has attracted widespread attention.

I. The theory of artificiality in corporate culture strategy

From a philosophical point of view, the theory of human beings is a high degree of unification of human psychology, behavior, and methods, and is the core idea of corporate cultural strategy. "Man-made" means that everyone should pay attention to their own behavioral activities in order to enhance their personality; "Man-made" means to better regulate their behavior based on the "man-made" view, Create a harmonious interpersonal relationship and inherent motivational environment. In this way, a virtuous circle is formed, so that people are in a continuous state of excitement, and their work enthusiasm is fully demonstrated. Man-made is actually a philosophical dialectical way of thinking. The "person" referred to here is not only an abstract concept, but it can often refer to certain natural things such as "natural person", "enterprise", and so on.

The theory of man-made theory includes the interaction mechanism between people by definition. This mechanism is also determined in the corporate culture strategy. It can enable each member of the enterprise to consciously and voluntarily do things in accordance with the guidelines and goals, and in the process take into account the harmony between individuals and the whole, and dynamically optimize, to achieve the internal control of the enterprise. And the ideal state of governance. From the analysis of the interaction mechanism between man and nature, the theory of man-made human makes the human consciousness understand and follow the objective laws of nature, and harmoniously coexist with nature to obtain the feedback of nature; from the analysis of the relationship between the enterprise and the environment, the theory of man-made Enterprises give up the production and operation methods that need to pay heavy resources and environmental costs, and obtain the greatest value in harmonious coexistence with the environment. It can be seen that the strategy of building a human-made corporate culture and the harmonious society strongly advocated at present are also an inevitable trend of enterprise development in the era of knowledge economy.

Core values of corporate culture

Development concept

The labor literacy and knowledge literacy of the company's employees have become the foundation of whether an enterprise can grow and develop in the era of the knowledge economy. In order to be able to meet the characteristics of the era of the knowledge economy, the focus of corporate culture should place innovation and change in the most important position. Attaching importance to each member of the company so that it can become the driving force for innovation. In order to achieve this project, we need to create a learning culture between the employees of the company. A learning culture usually refers to an enterprise as an organization composed of several individual employees. There is an atmosphere of mutual learning among members within this organization. Each internal member can exert his or her own subjective initiative to promote his own. Learning, their continuous learning will be more conducive to the innovation of corporate culture and thus promote the rise in work performance and their own good workplace space. There are four characteristics of a learning culture: one is that the company as a whole must learn, and no one can be an exception; the second is that as long as it is part of this group, it is necessary to learn; the third is lifelong learning; the fourth is not only to pay attention to learning in learning The results should also pay attention to the learning process. After learning and training from all employees, the theoretical knowledge and skill operation of enterprise employees will have a good effect, and the organization coordination and IQ will be enhanced.

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